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Our Wūforia Promise

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Our Happy Story

In the bustling heart of NYC, a place where every sidewalk could lead to a new adventure and every park visit might result in a new friendship, I found my true calling as a dog parent. It wasn't in the fast-paced world of marketing and advertising, where I spent 15 years, but rather in the joyful and messy world of being a dog dad in the city to Lucy and Nelly. Lucy, a Maltipoo with Midwestern roots and a heart ready for the Big Apple, came into my life alongside my now wife, both hailing from Michigan. Lucy's transition from the Midwest to the bustling streets of New York City was a journey of its own, filled with discovery, adaptation, and lots of tail wagging. Not long after, Nelly, a Cavapoo with a never-ending tail wag, joined our family, completing our happy pack. 

Becoming a dog dad has been an adventure in unconditional love, and the kind of happiness that only a dog can bring. It's taught me about the joy of coming home to wagging tails and the pure bliss found in quiet, and not so quiet, moments together. These experiences, like moments of total happiness shared with Lucy and Nelly (and every walk chasing squirrels and flying leaves), inspired the creation of Wūforia where we celebrate that special bond between dogs and their humans. It's about bringing those happy woofs and feelings of joy— or as we call it, your state of happy, into every product we offer, hoping to make tails wag one dog at a time. Whether you're a seasoned dog parent or caring for your new pup, we're here to deliver happiness to all dogs and their loving humans.