Dogs deserve better
— and so do you.
Big-box pet stores?
Too generic.
Tiny boutiques?
Too scattered.
The products?
Often uninspired — sometimes disposable.
There’s a better way to shop for your dog.
OUR MISSION
For dog parents who find joy in the details, Wuforia delivers wag-worthy goods for paws and people — thoughtfully designed and crafted by brands we believe in, making everyday life with dogs more joyful, more considered, and effortlessly better.
We believe dogs deserve more than “good enough.” Every product we feature is chosen with purpose, balancing beauty and function with the realities of life together. Our curation brings together founder-led makers, heritage names produced through trusted small-scale partners, and brands whose craft and expertise meet a higher standard.
Many of these partners embrace sustainable materials, artisanal techniques, and community-minded practices, all with dogs at the heart. And because your dog is family, we believe the things you choose for them should reflect that love — and stand the test of time.
STATE OF HAPPY
HAPPY WUFS
Tail-wagging happiness is what we do best. Our four-legged clientele have high standards — and exceeding them is the goal. Every order is a chance to deliver joy, and if something isn’t quite right (according to you or your pup), just give us a bark within 60 days and we’ll make it right.
QUALITY & SAFETY
Great design means nothing without trust. The brands we choose put safety and craftsmanship first — obsessing over the details so you can enjoy every moment without second-guessing. Each item is selected for its fit, durability, and quality, with peace of mind built in.
PAWS & PEOPLE
Rooted in a community of dog lovers, this is where small businesses, heritage brands, and charities come together around a shared mission of care, connection, and giving back. Every partnership is chosen for its alignment with our values, helping us spread happiness one wagging tail at a time.
SEEING THE DOG WORLD DIFFERENTLY
Dogs have a way of refining perspective, and for Wuforia, that began with Lucy and Nelly — two city dogs whose personalities capture both refinement and unfiltered joy.
Lucy, older and wiser, moves with quiet discernment, favoring the sunlit corners of the park and the well-worn bench that’s earned her loyalty. Nelly brings a spark of playful charisma, equal parts mischief and camera-ready charm, with a dog-model résumé to match.
Life with them has been a masterclass in what truly matters to dogs and the people who love them, from comfort that feels like a luxury to pieces that can keep pace with daily adventures. Those insights became the starting point for a standard of curation now shaped by a community of dog lovers, devoted pet parents, and brands whose expertise and craft raise the bar for what dogs deserve.
The big-box experience blurs into sameness, while mass retail too often favors speed over the kind of craftsmanship that stands the test of time. And while small boutiques can be inspiring, they’re often scattered, making it hard to find everything that truly works. Wuforia brings it all into one considered space — essentials and elevated pieces chosen for how they fit seamlessly into life with dogs.
Every choice reflects more than style; it reflects a shared understanding between those who live life with dogs every day. It’s about discovering pieces that feel right the moment you see them, knowing they’ve been chosen with care, insight, and an appreciation for the bond they’ll become part of.
It’s a considered approach that brings together expertise, shared experience, and the joy of living well with dogs.
