WONDERFULLY WAG-WORTHY

Apparel, Accessories & Pup-Pop Culture For Paws & People.

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HANDS OFF: Woof + Wonder Poopy Loops

No more juggling the stink. Lightweight, waterproof waste bag holders that clip right to your leash for hands-free and fresh walks.

LOOP IT

WALK THIS WAY: Dogistry Style

Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

SHOP TRENDS

NOW BOARDING: Mr. Peanut's Pet Carriers

Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

EXPLORE CARRIERS

Gentle Control, Major Vibe for Everyday

Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.

SECURE YOUR STYLE

DOG-LOVING BRANDS, HUMAN-APPROVED

Wuforia carries brands that share one thing: a belief that dogs deserve the good life. From thoughtful design to feel-good function, they obsess over fit, comfort, and joy— and give back to help more pups find their happy.

SUMMER FETCHES

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Sunbean Dog Cotton Smiley Dog Tee

Sunbean Dog Cotton Smiley Dog Tee

$45.00
Summer Fetch
Sunbean Flower Power Dog T-shirt

Sunbean Flower Power Dog T-shirt

$48.00
Summer Fetch
Graphic Tee Dog T-Shirt - Blue

Graphic Tee Dog T-Shirt - Blue

From $19.99
Summer Fetch
MODERNBEAST Tennis Tee Dog T-shirt

MODERNBEAST Tennis Tee Dog T-shirt

$34.00
Summer Fetch
Graphic Tee Dog T-Shirt - Grey

Graphic Tee Dog T-Shirt - Grey

From $19.99
Summer Fetch
Teddy the Dog Puppacchino - Doggie Tee

Teddy the Dog Puppacchino - Doggie Tee

From $19.00
Summer Fetch
WaLk-e-Woo Royal Scoundrel Purple Sport Fleece Dog T-Shirt

WaLk-e-Woo Royal Scoundrel Purple Sport Fleece Dog T-Shirt

From $39.99
Summer Fetch
Graphic Tee Dog T-Shirt - Aqua

Graphic Tee Dog T-Shirt - Aqua

From $19.99
Summer Fetch
Gondola Base Layer Dog Onesie - Charcoal

Gondola Base Layer Dog Onesie - Charcoal

From $34.99
Summer Fetch
Gondola Base Layer Dog Onesie - Pink

Gondola Base Layer Dog Onesie - Pink

From $34.99
Summer Fetch
Gondola Dog Onesie - Charcoal

Gondola Dog Onesie - Charcoal

From $39.99
Summer Fetch
MODERNBEAST DAD TATTOO DOG TEE

MODERNBEAST DAD TATTOO DOG TEE

$34.00
Summer Fetch
WaLk-e-Woo Sky Fire Sport Fleece Dog T-Shirt

WaLk-e-Woo Sky Fire Sport Fleece Dog T-Shirt

From $39.99
Summer Fetch
WaLk-e-Woo Turquoise Sky Sport Fleece Dog T-Shirt

WaLk-e-Woo Turquoise Sky Sport Fleece Dog T-Shirt

From $39.99
Summer Fetch
WaLk-e-Woo Royal Scoundrel Red Sport Fleece Dog T-Shirt

WaLk-e-Woo Royal Scoundrel Red Sport Fleece Dog T-Shirt

From $39.99
Summer Fetch

FOR THE MODERN DOG: Contemporary Styles

MODERNBEAST Pawty Hat Dog Party Hat - Green Number

MODERNBEAST Pawty Hat Dog Party Hat - Green Number

$15.00
MODERNBEAST Tennis Tee Dog T-shirt

MODERNBEAST Tennis Tee Dog T-shirt

$34.00
Summer Fetch
MODERNBEAST Pride Dog Bandanas

MODERNBEAST Pride Dog Bandanas

$22.00$16.50
Save 25% Off
MODERNBEAST Wise Old Owl Beastball Wool Dog Toy

MODERNBEAST Wise Old Owl Beastball Wool Dog Toy

$13.00
ToyBox Sale
MODERNBEAST Pawty Hat Dog Party Hat - Purple Number

MODERNBEAST Pawty Hat Dog Party Hat - Purple Number

$15.00
MODERNBEAST Skeleton Dog Bandana

MODERNBEAST Skeleton Dog Bandana

$22.00$18.00
MODERNBEAST Skeleton Beastball Wool Dog Toy

MODERNBEAST Skeleton Beastball Wool Dog Toy

$12.00
ToyBox Sale
MODERNBEAST Rainbow Wool Ball Dog Toy

MODERNBEAST Rainbow Wool Ball Dog Toy

$12.00$9.00
Save 25% Off
MODERNBEAST Winter Dog Necktie

MODERNBEAST Winter Dog Necktie

$20.00$14.00
Save 30% Off
MODERNBEAST Party Dog Bandana

MODERNBEAST Party Dog Bandana

$22.00
Summer Fetch
MODERNBEAST Wool Candy Corn Wool Dog Toy

MODERNBEAST Wool Candy Corn Wool Dog Toy

From $8.00
ToyBox Sale
MODERNBEAST Winter Dog Bandana

MODERNBEAST Winter Dog Bandana

$22.00
Summer Fetch
MODERNBEAST MB Woolbone Wool Dog Toy - Bright Colors

MODERNBEAST MB Woolbone Wool Dog Toy - Bright Colors

From $13.00
ToyBox Sale
MODERNBEAST Lavender Zenbone Plush Squeaky Dog Toy

MODERNBEAST Lavender Zenbone Plush Squeaky Dog Toy

$28.00$18.00
Save 36% Off
MODERNBEAST Doggy Peach Wool Dog Toy

MODERNBEAST Doggy Peach Wool Dog Toy

$13.00
ToyBox Sale
MODERNBEAST Funny Bone Plush Squeaky Dog Toy

MODERNBEAST Funny Bone Plush Squeaky Dog Toy

From $16.00
ToyBox Sale

WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)


You’re here because you love dogs. Like, really love dogs. Cancel-plans-to-stare-at-them-while-they-sleep love. Proud parent of a photo album labeled “My Child” kind-of-love. We see you. You’re one of us now. Welcome to the State of Happy.

This isn’t your average pet aisle. It’s more like if fashion, function, and pop culture had a dog-loving baby—and dressed it exclusively in cool, independent brands that know your dog deserves better. Better materials, better design, better fits, better vibes.

We’re talking stylish dog leashes that could land your dog a modeling contract. Durable dog collars that say “yes, I’m an off-duty influencer but still camera-ready.Dog jackets and coats that whisper “I brunch.” And officially licensed dog toys straight out of your fandom dreams. Marvel? That’s some chew-perhero energy. Disney? Bibbidi-bobbidi-squeak. TMNT? Cowabarka, baby.

All brought to you by the kind of folks who’d remortgage a house before skimping on their dog’s drip. And every order helps support rescue pups that deserve their own State of Happy. So yeah—your dog isn’t just living their best life. They are the moment. Fashion icon. Squeak slayer. Low-key philanthropist.

You in? Good. Let’s go make tails wag.

Delivering waggy wufs every time. Shop your State of Happy. Learn more