Meet the Brand

PRIDE+GROOM

"Shampoo, *upgraded.*"

Founded in 2020 in New York City by Heather Perlman, Regina Haymes, and Jane Wagman, PRIDE+GROOM treats dog grooming like clean skincare. Essential-oil-infused shampoos formulated for shedding, sensitive, and non-shedding coats arrive in packaging that earns shelf space next to the human routine. The formulations are pH-balanced for canine skin and free of sulfates, parabens, and synthetic fragrance. Featured on Oprah's Favorite Things and across morning television. For the pup whose bath day deserves the upgrade.

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Founders Heather Perlman, Regina Haymes, Jane Wagman
Based in New York, NY
Products 15 available

Delivering waggy wufs every time. Shop your State of Happy. Learn more