[{"id":529676173614,"handle":"special","updated_at":"2026-04-13T14:44:49-04:00","published_at":"2026-02-16T13:33:05-05:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"10% Off Special Savings","body_html":null},{"id":489094316334,"handle":"buckle-down","title":"Buckle-Down","updated_at":"2026-04-11T07:17:19-04:00","body_html":"\u003cp\u003e\u003cstrong\u003eFor pups with personality.\u003c\/strong\u003e \u003cstrong\u003eBuckle-Down\u003c\/strong\u003e transforms \u003cstrong\u003epop culture and bold designs\u003c\/strong\u003e into high-quality collars, leashes, harnesses and \u003ca href=\"\/collections\/pup-culture-dog-toys\"\u003eiconic pop culture dog toys\u003c\/a\u003e. Their signature \u003cstrong\u003eseatbelt-buckle collars\u003c\/strong\u003e and iconic prints let dogs show off their unique style, from superheroes to classic cartoons.\u003c\/p\u003e","published_at":"2024-03-14T13:41:40-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Buckle-Down"}],"published_scope":"global"},{"id":521157411118,"handle":"buckle-down-collars","title":"Buckle-Down Collars","updated_at":"2026-04-01T14:32:05-04:00","body_html":"","published_at":"2025-08-15T02:13:46-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Buckle-Down"},{"column":"type","relation":"equals","condition":"Dog Collars"}],"published_scope":"global"},{"id":488468119854,"handle":"disney","title":"Disney","updated_at":"2026-04-01T14:32:07-04:00","body_html":"","published_at":"2024-03-07T16:50:29-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Disney"}],"published_scope":"global"},{"id":509451698478,"handle":"disney-dog-collars","title":"Disney Dog Collars","updated_at":"2026-04-01T14:32:05-04:00","body_html":"","published_at":"2024-12-14T01:33:29-05:00","sort_order":"best-selling","template_suffix":"collars","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Disney"},{"column":"type","relation":"equals","condition":"Dog Collars"}],"published_scope":"global"},{"id":520849359150,"handle":"dog-collars-harnesses","title":"Dog Collars \u0026 Harnesses","updated_at":"2026-04-13T07:16:56-04:00","body_html":"","published_at":"2025-08-09T01:02:58-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"},{"column":"type","relation":"equals","condition":"Dog Harnesses"}],"published_scope":"global"},{"id":499565461806,"handle":"dog-collars","title":"Dog Collars - Adjustable Accessories","updated_at":"2026-04-12T07:17:27-04:00","body_html":"\u003cp\u003ePopular dog collars from top brands with stylish adjustable collars, seatbelt buckle dog collars, and more collar accessories for dogs of different sizes and breeds. \u003c\/p\u003e","published_at":"2024-07-10T18:00:02-04:00","sort_order":"best-selling","template_suffix":"collars","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"}],"published_scope":"global"},{"id":488115634478,"handle":"dog-collars-leashes-harnesses","title":"Dog Collars, Leashes \u0026 Harnesses","updated_at":"2026-04-13T07:16:56-04:00","body_html":"","published_at":"2024-03-01T02:12:49-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"},{"column":"type","relation":"equals","condition":"Dog Harnesses"},{"column":"type","relation":"equals","condition":"Dog Leashes"}],"published_scope":"global"},{"id":526291337518,"handle":"ff","title":"Eligible","updated_at":"2026-04-13T14:44:03-04:00","body_html":"","published_at":"2025-11-29T18:11:50-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"product_metafield_definition","relation":"greater_than","condition":"29"}],"published_scope":"global"},{"id":519320043822,"handle":"eligible-free-shipping","title":"Eligible Free Shipping","updated_at":"2026-04-13T14:44:03-04:00","body_html":"","published_at":"2025-07-08T19:05:31-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_contains","condition":"JUST FRED."},{"column":"type","relation":"not_contains","condition":"Pet Carriers"}],"published_scope":"global"},{"id":491100766510,"handle":"floof-fashion","title":"Floof Fashion","updated_at":"2026-04-13T07:16:56-04:00","body_html":"","published_at":"2024-04-05T13:51:04-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"style_Bright \u0026 Bold"},{"column":"tag","relation":"equals","condition":"style_Patterns"},{"column":"tag","relation":"equals","condition":"style_Classics"},{"column":"tag","relation":"equals","condition":"style_modern"},{"column":"tag","relation":"equals","condition":"style_Pup Culture"},{"column":"tag","relation":"equals","condition":"style_Retro"},{"column":"tag","relation":"equals","condition":"style_Vintage"}],"published_scope":"global"},{"id":499525648686,"handle":"for-dogs","title":"For Dogs","updated_at":"2026-04-13T07:16:56-04:00","body_html":"","published_at":"2024-07-10T01:14:58-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Bandanas \u0026 Neckwear"},{"column":"type","relation":"equals","condition":"Bundles"},{"column":"type","relation":"equals","condition":"Dog Beds"},{"column":"type","relation":"equals","condition":"Dog Blankets"},{"column":"type","relation":"equals","condition":"Dog Bowls \u0026 Feeders"},{"column":"type","relation":"equals","condition":"Dog Collars"},{"column":"type","relation":"equals","condition":"Dog Harnesses"},{"column":"type","relation":"equals","condition":"Dog Hats"},{"column":"type","relation":"equals","condition":"Dog Leashes"},{"column":"type","relation":"equals","condition":"Dog Toys"},{"column":"type","relation":"equals","condition":"Dog Treats"},{"column":"type","relation":"equals","condition":"Dog Walking Bags \u0026 Pouches"},{"column":"type","relation":"equals","condition":"Grooming \u0026 Wellness"},{"column":"type","relation":"equals","condition":"Jackets \u0026 Coats"},{"column":"type","relation":"equals","condition":"Pet Carriers"},{"column":"type","relation":"equals","condition":"Poop Bag Holders \u0026 Dispensers"},{"column":"type","relation":"equals","condition":"Shirts \u0026 Onesies"},{"column":"type","relation":"equals","condition":"Shoes \u0026 Booties"},{"column":"type","relation":"equals","condition":"Sweaters \u0026 Hoodies"},{"column":"type","relation":"equals","condition":"Treat Bags \u0026 Pouches"}],"published_scope":"global"},{"id":526127202606,"handle":"for-the-ones-who-walk-with-you","title":"For the Ones Who Walk with You","updated_at":"2026-04-13T07:16:56-04:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWalking layers and everyday gear built for crisp mornings, long loops, and the easy rhythm of moving together.\u003c\/p\u003e","published_at":"2025-11-27T01:05:59-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"},{"column":"type","relation":"equals","condition":"Dog Harnesses"},{"column":"type","relation":"equals","condition":"Dog Leashes"},{"column":"type","relation":"equals","condition":"Dog Walking Bags \u0026 Pouches"},{"column":"type","relation":"equals","condition":"Jackets \u0026 Coats"},{"column":"type","relation":"equals","condition":"Sweaters \u0026 Hoodies"},{"column":"type","relation":"equals","condition":"Shoes \u0026 Booties"}],"published_scope":"global"},{"id":488254734638,"handle":"gifts-under-20","title":"Gifts Under $20","updated_at":"2026-04-12T12:36:46-04:00","body_html":"","published_at":"2024-03-04T02:23:31-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"20"}],"published_scope":"global"},{"id":488254964014,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-04-13T14:44:03-04:00","body_html":"","published_at":"2024-03-04T02:24:13-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":513147732270,"handle":"pop-culture-styles","title":"Pop Culture - Shop WUFORIA Styles","updated_at":"2026-04-02T08:53:33-04:00","body_html":"","published_at":"2025-02-15T23:19:59-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"style_Pup Culture"},{"column":"tag","relation":"equals","condition":"style_Pop Culture"}],"published_scope":"global"},{"id":526510883118,"handle":"promo-welcome-offer","updated_at":"2026-04-13T14:44:49-04:00","published_at":"2025-12-06T00:31:00-05:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"Promo: Welcome Offer","body_html":null},{"id":488257650990,"handle":"pup-culture","title":"PUP CULTURE","updated_at":"2026-04-11T07:17:19-04:00","body_html":"\u003cp\u003ePop culture is better with four paws and a waggy tail. \u003cstrong\u003ePup Culture\u003c\/strong\u003e brings fan-favorite franchises like \u003cstrong\u003eDisney\u003c\/strong\u003e, \u003cstrong\u003eMarvel\u003c\/strong\u003e, and \u003cstrong\u003eNickelodeon\u003c\/strong\u003e to everyday essentials like \u003cstrong\u003edog toys\u003c\/strong\u003e, \u003cstrong\u003eharnesses\u003c\/strong\u003e, \u003cstrong\u003eleashes\u003c\/strong\u003e, \u003cstrong\u003ecollars\u003c\/strong\u003e, \u003cstrong\u003ejackets\u003c\/strong\u003e, and \u003cstrong\u003epet carriers\u003c\/strong\u003e. From superhero walks to nostalgic playtime favorites, these pieces let you and your pup celebrate your favorite fandoms together. \u003c\/p\u003e","published_at":"2024-03-04T02:46:42-05:00","sort_order":"manual","template_suffix":"pup-culture-brands","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Pup Culture"}],"published_scope":"global"},{"id":513206124846,"handle":"pup-culture-dog-collars","title":"PUP CULTURE: Dog Collars","updated_at":"2026-04-01T14:32:05-04:00","body_html":"","published_at":"2025-02-17T23:31:44-05:00","sort_order":"best-selling","template_suffix":"pup-culture-brands","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"},{"column":"tag","relation":"equals","condition":"Pup Culture"}],"published_scope":"global"},{"id":511339168046,"handle":"snap-dog-collars","title":"Snap Dog Collars","updated_at":"2026-04-12T07:17:27-04:00","body_html":"","published_at":"2025-01-11T14:51:51-05:00","sort_order":"best-selling","template_suffix":"collars","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Snap Collars"}],"published_scope":"global"},{"id":488470380846,"handle":"the-nightmare-before-christmas","title":"The Nightmare Before Christmas","updated_at":"2026-04-01T14:32:01-04:00","body_html":"","published_at":"2024-03-07T17:13:39-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"The Nightmare Before Christmas"}],"published_scope":"global"},{"id":488486338862,"handle":"dog-walking-supplies","title":"Walk","updated_at":"2026-04-13T07:16:56-04:00","body_html":"","published_at":"2024-03-08T02:23:32-05:00","sort_order":"best-selling","template_suffix":"walk","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"},{"column":"type","relation":"equals","condition":"Dog Leashes"},{"column":"type","relation":"equals","condition":"Dog Harnesses"},{"column":"type","relation":"equals","condition":"Dog Walking Bags \u0026 Pouches"},{"column":"type","relation":"equals","condition":"Poop Bag Holders \u0026 Dispensers"}],"published_scope":"global"},{"id":521158754606,"handle":"woof-wonder-collars","title":"Woof + Wonder Collars","updated_at":"2026-04-12T07:17:27-04:00","body_html":"","published_at":"2025-08-15T02:14:06-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Dog Collars"}],"published_scope":"global"}]
["bfcm-bundlewalk","Buckle-Down","Disney","For Dogs","Nylon\/Poly Collars","Pup Culture","Sally","Shopify Collective","Snap Collars","style_Pup Culture","The Nightmare Before Christmas"]
Vibrant and bold, this beautiful, polyester dog collar is made to show off your dog's unique style through all the seasons. With an over engineered plastic buckle and strong D-ring, this durable collar can hold up to whatever your dog can dish out. This product is officially licensed by Disney.
More Details
Available in various adjustable sizes.
Vibrant and bold, this beautiful polyester dog collar is made to show off your dog's unique style through all the seasons.
With an over engineered plastic buckle and strong D-ring, this durable collar can hold up to whatever your dog can dish out.
This product is handcrafted in the USA and is officially licensed by Disney.
Matching leads/leashes available.
Free Shipping
Free shipping starts on orders $75+ & Global shipping available. info.
State of Happy
We aim for happy wufs—or we'll make it right with easy 30-day Returns & Exchanges. info.
Shop with Purpose
Behind every product are small brands with big hearts, believing every pup deserves extra love—and a lot of joy.
Earn Treats
Collect WUF Points on every order & redeem for rewards & paw-some treats. signup free.
◉ In stock, ready to ship.Pre orderAvailability: Out of stock
Start your pup’s wishlist. Create a registry perfect for Gotcha Day, Birthdays, or Just-Because Spoiling. Share it with friends.
Paw-fficially Licensed
Pop culture—er, Pup Culture—hits different when it’s made for your dog. These fan-favorite finds bring the characters you love into your pup’s everyday—with officially licensed gear and authentic toys & accessories that spark smiles (and tail wags) on both ends of the leash.
Made to celebrate the little joys, this collection is all about fun, nostalgia, and sharing what you love most—with the pup you love most.
Complimentary U.S. shipping on orders $75+. Global delivery available
STATE OF HAPPY
A more joyful way to shop for your dog. Easy returns and thoughtful service.
EARN TREATS
Loyalty, rewarded with love. Earn Wuf Points and enjoy exclusive perks.
SHARE JOY
We feature brands that give back. Supporting dog-loving communities with care and purpose.
What we choose for our dogs should mean something. Learn more about your State of Happy
Let customers speak for us
from 146 reviews
Anonymous
Luxurious for my Sony Aibo
Luxurious and very soft for my Sony Aibo
Teddy Bear Kuddler Dog Bed
03/23/2026
Joanna
Great Dog bed.
Our dog Ziggy loves the bed. Plenty of room, nice and fluffy! Seems well made. No complaints from us or from him!
Microfiber Comfy Cup Bolster Dog Bed
01/19/2026
Joanna
Our dog Ziggy loves the bed
Our dog Ziggy loves the bed. Plenty of room, nice and fluffy. No complaints from us or from him!
Wuforia
01/19/2026
Rachel L.
Color Block puffer jacket=zoomies
Color Block puffer jacket fits perfect. communication was great in terms of shipping. My dog is medium but the x- large fits her perfectly. The coat is warm and she evengot the zoomies after I put it on her.
Wuforia
01/03/2026
Crystal G.
So Good! Pups love them
Grabbed two for our golden boys. Size large for both. One is currently 25lbs and the other is 33lbs. Large fit both nicely and the smaller has a little room to grow while still wearing it. Soft and just as pictured.
Terry Hoodie - Matching Dogs & Unisex
12/04/2025
Mahkena S.
Our pup loves her new harness and it fits her
Our pup loves her new harness and it fits her like a glove!!
Wuforia
10/25/2025
Anonymous
My dog hasn’t left it
My dog hasn’t left it. He loves this bed. Fluffy, cozy and aesthetic for me!
Pendleton Berber Kuddler Dog Bed
10/11/2025
Crystal G.
So soft
So soft, plush and comfy for our golden boy. We ordered a size large for a 40lb mini golden doodle. I was concerned because it's hard to size him since he's stocky, but it adjusted so well and allowed us to have a perfect fit. Will be great in winter when he wears heavier clothes or we can tighten when he gets shorter hair cuts. Love the versatility and color was exactly as described.
Clay - Velvet Dog Harness
10/07/2025
Christine M.
This is the only front lead harness I was able to find for my 10
This is the only front lead harness I was able to find for my 10.5 lb Cavapoo. It has made a big, positive change in our daily walks. The Park Ave Pink is a real head turner; it’s become Sadie’s signature color!
SoHo No-Pull Step-In Dog Harness - Park Ave Pink
09/08/2025
Bruce K.
K9 Knavigate
Awesome backback.Got the dogs ridingstreet bikes with me. They have ridden the ZRX1200 and the dual sport thanks to the K9 Sport Sack!
Knavigate Advanced Dog Carrier with Internal Frame & Hip Belt
08/21/2025
Laura E.
Great!
We ordered a XS size frenchie brand harness. We are happy with a harness made to suit the breed’s specific needs (even if it’s just for practice right now, since she’s still a puppy)!
Wuforia ordering process was easy, they communicated with me, and shipping was extremely quick! Do plan to purchase another harness as she grows.
Wuforia
04/25/2025
Lisa M.
Adorable harness!
Great quality, beautiful colors, arrived quickly, too. My girl is stylish & comfortable in it.
Frenchie Duo Reversible Harness - Moody Floral
04/16/2025
Sherry J.
Best investment!!!
I have a 9lb toy Aussiedoodle, ordered the size small and it's PERFECT for her! Can't wait for camping/hiking trips this summer, where I know she'll get tired and want a ride
Urban 3 Dual Use Dog Carrier & Traditional Backpack
03/28/2025
Lianne R.
Epic!
My pup, Selah, is a pretty specific fit. Neck and chest are large, small waist (50% American staffordshire terrier, equal split on boxer, golden and lab mix). She's @70 lbs and ordered the 2XL and it fits unbelievably awesome. Aside from that, the style is fashionable sexy/sporty, just like her mom 🤩. I LOVE this jacket and how it fits, and I think Selah might actually love wearing it! 5 stars for quality, for, style and Exceptional customer service (thank you Rhylee!)
Winter Sailor Dog Parka Coat - Burgundy
01/28/2025
Elisabeth H.
Perfect for the doodle
I got this as a present for my friend who loves TMNT, he absolutely LOVES IT! It's so simple to use and the size is perfect, you can adjust it according to your dogs size and there's a lot of room to make it smaller or larger. I got a large for a 70 pound doodle and it fit perfectly!
Teenage Mutant Ninja Turtles Turtle Pizza Seatbelt Buckle Dog Collar
06/08/2024
Choosing a selection results in a full page refresh.