Chester & Lee
Cotton Sleeper Dog Bed - Berry Pink
Cotton, considered. The kind of dog bed that earns its corner, and looks better the longer it's been in the room.
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Worth a sniff.
A field guide to dog goods, dog life, and the people who make both.
Nobody made it, so she did
More than thirty of the brands we carry were founded by women who could not find what their dog needed, so they built it. Six worth knowing.
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★ Shop The Edit
From the shop, hand-picked.
Four pieces from the shop the team can't stop reaching for.
Dogistry
SoHo Dog Harness - Rockstar
Rock-and-roll restraint. Embroidered stars, a cushioned step-in fit, and the kind of harness that gets compliments on a Tuesday walk.
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K9 Sport Sack
Knavigate Advanced Carrier
The reason we have a hiking section at all. Internal frame, hip belt, and a build that makes the dog forget they're being carried.
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LuckyLoveDog
Blackbird Dog Collar and Leash
Folk-art-meets-rescue. The pattern looks like it migrated off a textile museum wall, and every set funds Addicus' Legacy Rescue, co-founded by LuckyLoveDog's founder.
Shop the set →
Recent notes
How Wuforia chooses the brands you'll meet here
A note from Wagsly on what we look for in a brand, from the founder's origin story to the work itself, and the confidence that comes from both.
From Sun to Snuggle: Layerable Looks for the End of Summer
Best No-Pull Dog Harnesses for Strong Walkers: Wagsly's Picks
What Is Wuforia? (Not Vuforia. Not Euphoria. Just a State of Happy.)
Best Dog Toys of 2024: Top 10 Paws-Down Favorites
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Makers
Founder profiles, brand deep dives, heritage features. The people behind the products.
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The Shortlist
Fit guides, decision trees, and best-of lists with the editorial reasoning behind every pick.
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Wellness
Health, training, behavior, seasonal advice. The post type that helps you be a better dog parent.
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Style
Color stories, fandom, capsule curations, occasion outfits for the design-forward household.
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Walks
City walks, hikes, parks, day trips, travel. Everywhere dogs go beyond the front door.
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Home
Beds, crates, bowls, storage, dog-friendly interiors. Where the gear lives and the dog sleeps.
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Gift Guides
Splurges, stocking stuffers, occasion-led picks for the dog people in your life.
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Cause
Rescue, sustainability, ethical labor, local economies. Where the purchase carries weight beyond the product.
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