WONDERFULLY WAG-WORTHY

Apparel, Accessories & Pup-Pop Culture For Paws & People.

LATEST & TRENDING

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WALK THIS WAY: Dogistry Style

Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

SHOP TRENDS

NOW BOARDING: Mr. Peanut's Pet Carriers

Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

EXPLORE CARRIERS

Gentle Control, Major Vibe for Everyday

Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.

SECURE YOUR STYLE

YOUR PUP'S HAPPINESS, DELIVERED

We get it—dogs are more than just our pets. Wuforia only has the best brands and wag-worthy goods for style, comfort, and function—so every leash, hoodie, and toy brings joy to your best friend.

BLOOMING NEW STYLES

See More STYLE
OMG A DOG Teddy Bear NASA Button Dog Hoodie

OMG A DOG Teddy Bear NASA Button Dog Hoodie

$28.00
Wag Into Spring 15% Off
JUST FRED. Ziggy Dog Hoodie.

JUST FRED. Ziggy Dog Hoodie.

$55.00
Wag Into Spring 15% Off
JUST FRED. Snap Back Dog Hoodie.

JUST FRED. Snap Back Dog Hoodie.

$35.00
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Scarlet Plaid

Frenchie Dog Hoodie - Scarlet Plaid

$49.99
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Tan Tartan

Frenchie Dog Hoodie - Tan Tartan

$49.99
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Emerald City Varsity

Frenchie Dog Hoodie - Emerald City Varsity

$49.99
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Ruby Varsity

Frenchie Dog Hoodie - Ruby Varsity

$49.99
Wag Into Spring 15% Off
Cozy Dog Hoodie - Pink

Cozy Dog Hoodie - Pink

From $38.99
Wag Into Spring 15% Off
Cozy Dog Hoodie - White

Cozy Dog Hoodie - White

From $38.99
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Teddy Red

Frenchie Dog Hoodie - Teddy Red

$49.99
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Cocoa Plaid

Frenchie Dog Hoodie - Cocoa Plaid

$49.99
Wag Into Spring 15% Off
Frenchie Dog Hoodie - Zebra

Frenchie Dog Hoodie - Zebra

$49.99$29.99
Save 40% Off
Frenchie Dog Hoodie - Red Tartan

Frenchie Dog Hoodie - Red Tartan

$49.99$29.99
Save 40% Off
Frenchie Dog Hoodie - Moo

Frenchie Dog Hoodie - Moo

$49.99$29.99
Save 40% Off
Frenchie Dog Hoodie - Blue Teddy

Frenchie Dog Hoodie - Blue Teddy

$49.99$29.99
Save 40% Off

FOR THE MODERN DOG: Contemporary Styles

MODERNBEAST Pawty Hat Dog Party Hat - Green Number

MODERNBEAST Pawty Hat Dog Party Hat - Green Number

$15.00
MODERNBEAST Tennis Tee Dog T-shirt

MODERNBEAST Tennis Tee Dog T-shirt

$34.00
Wag Into Spring 15% Off
MODERNBEAST Pride Dog Bandanas

MODERNBEAST Pride Dog Bandanas

$22.00
MODERNBEAST Wise Old Owl Beastball Wool Dog Toy

MODERNBEAST Wise Old Owl Beastball Wool Dog Toy

$13.00
ToyBox Sale
MODERNBEAST Pawty Hat Dog Party Hat - Purple Number

MODERNBEAST Pawty Hat Dog Party Hat - Purple Number

$15.00
MODERNBEAST Skeleton Dog Bandana

MODERNBEAST Skeleton Dog Bandana

$22.00$18.00
MODERNBEAST Skeleton Beastball Wool Dog Toy

MODERNBEAST Skeleton Beastball Wool Dog Toy

$12.00
ToyBox Sale
MODERNBEAST Rainbow Wool Ball Dog Toy

MODERNBEAST Rainbow Wool Ball Dog Toy

$12.00
ToyBox Sale
MODERNBEAST Winter Dog Necktie

MODERNBEAST Winter Dog Necktie

$20.00$14.00
Save 30% Off
MODERNBEAST Party Dog Bandana

MODERNBEAST Party Dog Bandana

$22.00
MODERNBEAST Wool Candy Corn Wool Dog Toy

MODERNBEAST Wool Candy Corn Wool Dog Toy

From $8.00
ToyBox Sale
MODERNBEAST Winter Dog Bandana

MODERNBEAST Winter Dog Bandana

$22.00
MODERNBEAST MB Woolbone Wool Dog Toy - Bright Colors

MODERNBEAST MB Woolbone Wool Dog Toy - Bright Colors

From $13.00
ToyBox Sale
MODERNBEAST Lavender Zenbone Plush Squeaky Dog Toy

MODERNBEAST Lavender Zenbone Plush Squeaky Dog Toy

$28.00$18.00
Save 36% Off
MODERNBEAST Doggy Peach Wool Dog Toy

MODERNBEAST Doggy Peach Wool Dog Toy

$13.00
ToyBox Sale
MODERNBEAST Funny Bone Plush Squeaky Dog Toy

MODERNBEAST Funny Bone Plush Squeaky Dog Toy

From $16.00
ToyBox Sale

WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)


You’re here because you love dogs. Like, really love dogs. Cancel-plans-to-stare-at-them-while-they-sleep love. Proud parent of a photo album labeled “My Child” kind-of-love. We see you. You’re one of us now. Welcome to the State of Happy.

This isn’t your average pet aisle. It’s more like if fashion, function, and pop culture had a dog-loving baby—and dressed it exclusively in cool, independent brands that know your dog deserves better. Better materials, better design, better fits, better vibes.

We’re talking stylish dog leashes that could land your dog a modeling contract. Durable dog collars that say “yes, I’m an off-duty influencer but still camera-ready.Dog jackets and coats that whisper “I brunch.” And officially licensed dog toys straight out of your fandom dreams. Marvel? That’s some chew-perhero energy. Disney? Bibbidi-bobbidi-squeak. TMNT? Cowabarka, baby.

All brought to you by the kind of folks who’d remortgage a house before skimping on their dog’s drip. And every order helps support rescue pups that deserve their own State of Happy. So yeah—your dog isn’t just living their best life. They are the moment. Fashion icon. Squeak slayer. Low-key philanthropist.

You in? Good. Let’s go make tails wag.

Delivering waggy wufs every time. Shop your State of Happy. Learn more