WONDERFULLY WAG-WORTHY
Apparel, Accessories & Pup-Pop Culture For Paws & People.
FREE SHIPPING
Free U.S. shipping on orders $75+ & Global shipping available.
STATE OF HAPPY
Happiness starts with Wufs. Easy Returns & Exchanges.
EARN TREATS
Get Wuf Points with every order & redeem paw-some treats.
SHARE JOY
Each order helps donate towards care, love & joy to pups in local rescues.
NEW SPRING ARRIVALS
See more NEW ARRIVALS
Velvet Snoot - Club Côte d’Paw Embroidered Comfort Color T-Shirt
Velvet Snoot - Ciao Cucciolo Embroidered Comfort Colors T-Shirt
Velvet Snoot - Dolce Fur Niente Embroidered Comfort Color T-Shirt
Disney Tangled Rapunzel Vegan Leather Crossbody Dog Walking Bag
Disney Winnie the Pooh Hunny Pot Ballistic Squeaky Dog Toy
Mr. Peanut's Potty Place - Artificial Grass Puppy Pad - Portable with Tray
2 Hounds Design Love Graffiti Blue Freedom No-Pull Dog Harness Bundle
2 Hounds Design Cherry Blossoms Blue Freedom No-Pull Dog Harness Bundle
LATEST & TRENDING

WALK THIS WAY: Dogistry Style
Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

NOW BOARDING: Mr. Peanut's Pet Carriers
Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

Gentle Control, Major Vibe for Everyday
Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.
PUP-POP CULTURE
See more DOG TOYS or PUP CULTURE
The Nightmare Before Christmas Jack and Sally Heart Plush Squeaky Dog Toy
DC Comics - Legion of Super-Pets Batman Ace the Bat Hound Bat Plush Squeaky Dog Toy


YOUR PUP'S HAPPINESS, DELIVERED
We get it—dogs are more than just our pets. Wuforia only has the best brands and wag-worthy goods for style, comfort, and function—so every leash, hoodie, and toy brings joy to your best friend.
BLOOMING NEW STYLES
BARKIN' FUN BANDANAS
See all BANDANAS & NECKWEAR


FOR THE MODERN DOG: Contemporary Styles
HARNESSES
See all HARNESSES
2 Hounds Design Raspberry Freedom No-Pull Dog Harness
2 Hounds Design 1980’s Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Daisy Dot Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design BFF (Best Friends Forever) Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Bonnie Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Cherry Blossoms Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Turquoise Freedom No-Pull Dog Harness
2 Hounds Design Rose Pink Freedom No-Pull Dog Harness
2 Hounds Design Neon Sunrise Pink Plaid Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Aloha Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Rocky Freedom No-Pull Dog Harness – EarthStyle
FOR PEOPLE: Clothing & Accessories
See more CLOTHING or ACCESSORIES
WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)
You’re here because you love dogs. Like, really love dogs. Cancel-plans-to-stare-at-them-while-they-sleep love. Proud parent of a photo album labeled “My Child” kind-of-love. We see you. You’re one of us now. Welcome to the State of Happy.
This isn’t your average pet aisle. It’s more like if fashion, function, and pop culture had a dog-loving baby—and dressed it exclusively in cool, independent brands that know your dog deserves better. Better materials, better design, better fits, better vibes.
We’re talking stylish dog leashes that could land your dog a modeling contract. Durable dog collars that say “yes, I’m an off-duty influencer but still camera-ready.” Dog jackets and coats that whisper “I brunch.” And officially licensed dog toys straight out of your fandom dreams. Marvel? That’s some chew-perhero energy. Disney? Bibbidi-bobbidi-squeak. TMNT? Cowabarka, baby.
All brought to you by the kind of folks who’d remortgage a house before skimping on their dog’s drip. And every order helps support rescue pups that deserve their own State of Happy. So yeah—your dog isn’t just living their best life. They are the moment. Fashion icon. Squeak slayer. Low-key philanthropist.
You in? Good. Let’s go make tails wag.
Delivering waggy wufs every time. Shop your State of Happy. Learn more
Let customers speak for us
from 120 reviewsGreat quality, beautiful colors, arrived quickly, too. My girl is stylish & comfortable in it.
I have a 9lb toy Aussiedoodle, ordered the size small and it's PERFECT for her! Can't wait for camping/hiking trips this summer, where I know she'll get tired and want a ride
My pup, Selah, is a pretty specific fit. Neck and chest are large, small waist (50% American staffordshire terrier, equal split on boxer, golden and lab mix). She's @70 lbs and ordered the 2XL and it fits unbelievably awesome. Aside from that, the style is fashionable sexy/sporty, just like her mom 🤩. I LOVE this jacket and how it fits, and I think Selah might actually love wearing it! 5 stars for quality, for, style and Exceptional customer service (thank you Rhylee!)
I got this as a present for my friend who loves TMNT, he absolutely LOVES IT! It's so simple to use and the size is perfect, you can adjust it according to your dogs size and there's a lot of room to make it smaller or larger. I got a large for a 70 pound doodle and it fit perfectly!
Perfect for my pup's first hikes. Light and comfy.
Rosie (my Pom) looks like an absolute doll in this.
My golden retriever looks like a catalog model in this sweater.
Fits my Frenchie great. He stays warm and gets compliments.
Always feels like a treat unboxing my Wuforia orders.
Looks like my bulldog is ready to chop wood or star in a Hallmark movie.
Way easier than chasing my wet dog around with a towel. Also, he looks adorable.
My dog looks cooler than me thanks to Wuforia.
Super soft and cute. Definitely gives 'I summered in Italy with my dog' vibes.
Obsessed with the vibe of this store. Finally a site that feels stylish but still has all the fun stuff for my dog. Everything I've ordered has been great quality.
Always find stuff here I don't see anywhere else.
- Choosing a selection results in a full page refresh.