Clean & Conditioned

Light, effective grooming staples
for the in-between moments.
shop now

Cold Weather Comfort

Cozy, comfortable pieces made
for cooler walks and at-home lounging.
shop now
WONDERFULLY WAG-WORTHY

Curated apparel, accessories, and everyday dog goods made for joyful living.

Wagful Perks

Add the essentials, and perks unfold.

An exclusive gift reserved at $275. see details.

Sniff These Picks

A fresh edit of products and brands worth discovering now.

Lines, Lengths, and Little Legs

A refined knitwear moment for Dachshunds, Corgis, and their chic companions.

SHOP FOR LITTLE LEGS

HANDS OFF: Woof + Wonder Poopy Loops

No more juggling the stink. Lightweight, waterproof waste bag holders that clip right to your leash for hands-free and fresh walks.

LOOP IT

WALK THIS WAY: Dogistry Style

Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

SHOP TRENDS

NOW BOARDING: Mr. Peanut's Pet Carriers

Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

EXPLORE CARRIERS

Gentle Control, Major Vibe for Everyday

Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.

SECURE YOUR STYLE

DOG-LOVING BRANDS, HUMAN-APPROVED

Wuforia carries brands that share one thing: a belief that dogs deserve the good life. From thoughtful design to feel-good function, they obsess over fit, comfort, and joy— and give back to help more pups find their happy.

Closet Refresh: Dog Edition

A new season of fits for pups who know how to pull a look.
See More STYLE
Sunday Brunch in Brooklyn Dog Sweater

Sunday Brunch in Brooklyn Dog Sweater

$49.00$30.00
Mistletoe Sweater - Matching Dogs & Kids

Mistletoe Sweater - Matching Dogs & Kids

$42.00$10.00
Extra 16% Off
Black Friday Early Access
Perfect Hoodie - Matching Dogs & Unisex

Perfect Hoodie - Matching Dogs & Unisex

$48.00$10.00
Extra 16% Off
Black Friday Early Access
Rugby Sweater - Matching Dogs & Kids

Rugby Sweater - Matching Dogs & Kids

$42.00$10.00
Extra 16% Off
Black Friday Early Access
Norwegian Dog Sweater

Norwegian Dog Sweater

$85.00$10.00
Extra 16% Off
Black Friday Early Access
Catalyst Colorblock Dog Sweater – Sweaters & Hoodies by GF Pet.us

Catalyst Colorblock Dog Sweater

From $32.99
Spend $40, Save 20%
Black Friday Early Access
Pendleton Knit Dog Sweater – Sweaters & Hoodies by Pendleton

Pendleton Knit Dog Sweater

From $54.00
Pendleton Edit: 22% Off
Black Friday Early Access
Shinola Cable Knit Dog Sweater – Sweaters & Hoodies by Shinola

Shinola Cable Knit Dog Sweater

From $60.00
Top Pick: 22% Off
Black Friday Early Access
Shinola Brand Logo Knitted Dog Sweater – Sweaters & Hoodies by Shinola

Shinola Brand Logo Knitted Dog Sweater

From $55.00
Top Pick: 22% Off
Black Friday Early Access
Shinola Brand Stripe Knitted Dog Sweater – Sweaters & Hoodies by Shinola

Shinola Brand Stripe Knitted Dog Sweater

From $55.00
Top Pick: 22% Off
Black Friday Early Access
Fair Isle Knitted Dog Sweater – Sweaters & Hoodies by Carolina Pet Co.

Fair Isle Knitted Dog Sweater

$55.00From $27.50
Top Pick: 22% Off
Black Friday Early Access
Groovy Knitted Dog Sweater – Sweaters & Hoodies by Sunbean

Groovy Knitted Dog Sweater

$55.00$30.00
Roll Neck Knitted Love Dog Sweater – Sweaters & Hoodies by Sunbean

Roll Neck Knitted Love Dog Sweater

$55.00$45.00
Strawberry Knitted Dog Sweater – Sweaters & Hoodies by Sunbean

Strawberry Knitted Dog Sweater

$55.00$45.00

Earthy. Hands-free. Terracotta.
$40 >

Pawty Hat Dog Party Hat - Green Number – Dog Hats by MODERNBEAST Pawty Hat Dog Party Hat - Green Number – Dog Hats by MODERNBEAST

Well-Dressed. Well-Designed.

Pawty Hat Dog Party Hat - Green Number – Dog Hats by MODERNBEAST

Pawty Hat Dog Party Hat - Green Number

$15.00
Spend $40, Save 20%
Black Friday Early Access
Pride Dog Bandanas – Bandanas & Neckwear by MODERNBEAST

Pride Dog Bandanas

$22.00
Spend $40, Save 20%
Black Friday Early Access
Wise Old Owl Beastball Wool Dog Toy – Dog Toys by MODERNBEAST

Wise Old Owl Beastball Wool Dog Toy

$13.00
A free gift awaits at $60.
Black Friday Early Access
Rainbow Woolbone Wool Dog Toy – Dog Toys by MODERNBEAST

Rainbow Woolbone Wool Dog Toy

From $13.50
A free gift awaits at $60.
Pawty Hat Dog Party Hat - Purple Number – Dog Hats by MODERNBEAST

Pawty Hat Dog Party Hat - Purple Number

$15.00
Spend $40, Save 20%
Black Friday Early Access
Skeleton Dog Bandana – Bandanas & Neckwear by MODERNBEAST

Skeleton Dog Bandana

$22.00$18.70
Extra 16% Off
Black Friday Early Access
Skeleton Beastball Wool Dog Toy – Dog Toys by MODERNBEAST

Skeleton Beastball Wool Dog Toy

$12.00
A free gift awaits at $60.
Black Friday Early Access
Rainbow Wool Ball Dog Toy – Dog Toys by MODERNBEAST

Rainbow Wool Ball Dog Toy

$12.00
A free gift awaits at $60.
Winter Dog Necktie – Bandanas & Neckwear by MODERNBEAST

Winter Dog Necktie

$20.00
Spend $40, Save 20%
Black Friday Early Access
Party Dog Bandana – Bandanas & Neckwear by MODERNBEAST

Party Dog Bandana

$22.00
Spend $40, Save 20%
Black Friday Early Access
Winter Dog Bandana – Bandanas & Neckwear by MODERNBEAST

Winter Dog Bandana

$22.00
Spend $40, Save 20%
Black Friday Early Access
MB Woolbone Wool Dog Toy - Bright Colors – Dog Toys by MODERNBEAST

MB Woolbone Wool Dog Toy - Bright Colors

From $13.00
A free gift awaits at $60.
Black Friday Early Access
Lavender Zenbone Plush Squeaky Dog Toy – Dog Toys by MODERNBEAST

Lavender Zenbone Plush Squeaky Dog Toy

$28.00
A free gift awaits at $60.
Doggy Peach Wool Dog Toy – Dog Toys by MODERNBEAST

Doggy Peach Wool Dog Toy

$13.00
A free gift awaits at $60.
Black Friday Early Access
Red Dog Bandana – Bandanas & Neckwear by MODERNBEAST

Red Dog Bandana

$23.00$16.00
Extra 16% Off
Black Friday Early Access
MB Woolbone Wool Dog Toy – Dog Toys by MODERNBEAST

MB Woolbone Wool Dog Toy

From $13.00
A free gift awaits at $60.
WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)


Like, really love dogs. Skip-the-party-to-snuggle love. Photo-album-named-“My Child” love. We see you, and you’re in the right place. Welcome to the State of Happy.

This isn’t your basic pet aisle. It’s a curated destination for people who believe dogs deserve better — better materials, better fit, better design, and a deeper sense of joy in the everyday. Here, you’ll find fashion-forward dog harnesses, walk-ready stylish dog leashes, and dog jackets and coats from small, independent brands that care how your dog feels and looks.

There are dog collars with quiet confidence. Rain-ready jackets that feel as good as they look. Licensed dog toys toys that nod to pop culture obsessions — Marvel, Disney, TMNT — and deliver on durability, too.

We carefully select brands with purpose—those creating products that feel good, function beautifully, and bring more ease and joy to life with your dog.

Because your dog deserves better, and now you know where to find it.

What we choose for our dogs should mean something. Learn more about your State of Happy