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See More, Together

Carriers that lets
you share in the view
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Everday Walk Rituals

Designed for the rhythm
of everyday walks.
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Fresh & Nestled

Curated Edits Up to 18% Off

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WONDERFULLY WAG-WORTHY

Curated apparel, accessories, and everyday dog goods made for joyful living.

Wagful Perks

Add the essentials, and perks unfold.

An exclusive gift reserved at $275. see details.

Sniff These Picks

A fresh edit of products and brands worth discovering now.

Lines, Lengths, and Little Legs

A refined knitwear moment for Dachshunds, Corgis, and their chic companions.

SHOP FOR LITTLE LEGS

HANDS OFF: Woof + Wonder Poopy Loops

No more juggling the stink. Lightweight, waterproof waste bag holders that clip right to your leash for hands-free and fresh walks.

LOOP IT

WALK THIS WAY: Dogistry Style

Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

SHOP TRENDS

NOW BOARDING: Mr. Peanut's Pet Carriers

Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

EXPLORE CARRIERS

Gentle Control, Major Vibe for Everyday

Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.

SECURE YOUR STYLE

DOG-LOVING BRANDS, HUMAN-APPROVED

Wuforia carries brands that share one thing: a belief that dogs deserve the good life. From thoughtful design to feel-good function, they obsess over fit, comfort, and joy— and give back to help more pups find their happy.

Closet Refresh: Dog Edition

A new season of fits for pups who know how to pull a look.
See More STYLE
Catalyst Colorblock Dog Sweater

Catalyst Colorblock Dog Sweater

From $32.99
Fresh & Nestled
Pendleton Knit Dog Sweater

Pendleton Knit Dog Sweater

From $54.00
Fresh & Nestled
Shinola Cable Knit Dog Sweater

Shinola Cable Knit Dog Sweater

From $60.00
Fresh & Nestled
Shinola Brand Logo Knitted Dog Sweater

Shinola Brand Logo Knitted Dog Sweater

From $55.00
Fresh & Nestled
Shinola Brand Stripe Knitted Dog Sweater

Shinola Brand Stripe Knitted Dog Sweater

From $55.00
Fresh & Nestled
Fair Isle Knitted Dog Sweater

Fair Isle Knitted Dog Sweater

$55.00From $27.50
Groovy Knitted Dog Sweater

Groovy Knitted Dog Sweater

$55.00$35.00
Roll Neck Knitted Love Dog Sweater

Roll Neck Knitted Love Dog Sweater

$55.00$41.00
Strawberry Knitted Dog Sweater

Strawberry Knitted Dog Sweater

$55.00$41.00
Wavy Knitted Dog Sweater

Wavy Knitted Dog Sweater

$55.00$42.00
University Knit Dog Sweater Vest

University Knit Dog Sweater Vest

$28.00
Fresh & Nestled
Lil Baddie Knit Dog Sweater.

Lil Baddie Knit Dog Sweater.

$50.00
Rizz Knit Dog Sweater.

Rizz Knit Dog Sweater.

$60.00
Ride or Die Knit Dog Sweater.

Ride or Die Knit Dog Sweater.

$45.00

Earthy. Hands-free. Terracotta.
$40 >

Well-Dressed. Well-Designed.

Pawty Hat Dog Party Hat - Green Number

Pawty Hat Dog Party Hat - Green Number

$15.00
Fresh & Nestled
Pride Dog Bandanas

Pride Dog Bandanas

$22.00
Fresh & Nestled
Wise Old Owl Beastball Wool Dog Toy

Wise Old Owl Beastball Wool Dog Toy

$13.00
ToyBox: Buy 2, 3rd Half Off
Rainbow Woolbone Wool Dog Toy

Rainbow Woolbone Wool Dog Toy

From $13.50
ToyBox: Buy 2, 3rd Half Off
Pawty Hat Dog Party Hat - Purple Number

Pawty Hat Dog Party Hat - Purple Number

$15.00
Fresh & Nestled
Skeleton Dog Bandana

Skeleton Dog Bandana

$22.00$18.00
Skeleton Beastball Wool Dog Toy

Skeleton Beastball Wool Dog Toy

$12.00
ToyBox: Buy 2, 3rd Half Off
Rainbow Wool Ball Dog Toy

Rainbow Wool Ball Dog Toy

$12.00
ToyBox: Buy 2, 3rd Half Off
Winter Dog Necktie

Winter Dog Necktie

$20.00
Fresh & Nestled
Party Dog Bandana

Party Dog Bandana

$22.00
Fresh & Nestled
Wool Candy Corn Wool Dog Toy

Wool Candy Corn Wool Dog Toy

$8.00
ToyBox: Buy 2, 3rd Half Off
Winter Dog Bandana

Winter Dog Bandana

$22.00
Fresh & Nestled
MB Woolbone Wool Dog Toy - Bright Colors

MB Woolbone Wool Dog Toy - Bright Colors

From $13.00
ToyBox: Buy 2, 3rd Half Off
Lavender Zenbone Plush Squeaky Dog Toy

Lavender Zenbone Plush Squeaky Dog Toy

$28.00$18.00
Doggy Peach Wool Dog Toy

Doggy Peach Wool Dog Toy

$13.00
ToyBox: Buy 2, 3rd Half Off
Doggy Strawberry Wool Dog Toy

Doggy Strawberry Wool Dog Toy

$13.00
ToyBox: Buy 2, 3rd Half Off
WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)


Like, really love dogs. Skip-the-party-to-snuggle love. Photo-album-named-“My Child” love. We see you, and you’re in the right place. Welcome to the State of Happy.

This isn’t your basic pet aisle. It’s a curated destination for people who believe dogs deserve better — better materials, better fit, better design, and a deeper sense of joy in the everyday. Here, you’ll find fashion-forward dog harnesses, walk-ready stylish dog leashes, and dog jackets and coats from small, independent brands that care how your dog feels and looks.

There are dog collars with quiet confidence. Rain-ready jackets that feel as good as they look. Licensed dog toys toys that nod to pop culture obsessions — Marvel, Disney, TMNT — and deliver on durability, too.

We carefully select brands with purpose—those creating products that feel good, function beautifully, and bring more ease and joy to life with your dog.

Because your dog deserves better, and now you know where to find it.

What we choose for our dogs should mean something. Learn more about your State of Happy