WONDERFULLY WAG-WORTHY
Apparel, Accessories & Pup-Pop Culture For Paws & People.
FREE SHIPPING
Free U.S. shipping on orders $75+ & Global shipping available.
STATE OF HAPPY
Happiness starts with Wufs. Easy Returns & Exchanges.
EARN TREATS
Get Wuf Points with every order & redeem paw-some treats.
SHARE JOY
Each order helps donate towards care, love & joy to pups in local rescues.
NEW SPRING ARRIVALS
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LATEST & TRENDING

WALK THIS WAY: Dogistry Style
Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

NOW BOARDING: Mr. Peanut's Pet Carriers
Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

Gentle Control, Major Vibe for Everyday
Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.
PUP-POP CULTURE
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YOUR PUP'S HAPPINESS, DELIVERED
We get it—dogs are more than just our pets. Wuforia only has the best brands and wag-worthy goods for style, comfort, and function—so every leash, hoodie, and toy brings joy to your best friend.
BLOOMING NEW STYLES
BARKIN' FUN BANDANAS
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FOR THE MODERN DOG: Contemporary Styles
HARNESSES
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2 Hounds Design Raspberry Freedom No-Pull Dog Harness
2 Hounds Design 1980’s Freedom No-Pull Dog Harness – EarthStyle
Frenchie Duo Reversible Harness - Teddy Hot Pink
2 Hounds Design Daisy Dot Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design BFF (Best Friends Forever) Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Bonnie Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Cherry Blossoms Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Turquoise Freedom No-Pull Dog Harness
2 Hounds Design Rose Pink Freedom No-Pull Dog Harness
2 Hounds Design Neon Sunrise Pink Plaid Freedom No-Pull Dog Harness – EarthStyle
2 Hounds Design Aloha Freedom No-Pull Dog Harness – EarthStyle
FOR PEOPLE: Clothing & Accessories
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Teddy the Dog Love When You Leashed Expect It - Classic Tee
WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)
You’re here because you love dogs. Like, really love dogs. Cancel-plans-to-stare-at-them-while-they-sleep love. Proud parent of a photo album labeled “My Child” kind-of-love. We see you. You’re one of us now. Welcome to the State of Happy.
This isn’t your average pet aisle. It’s more like if fashion, function, and pop culture had a dog-loving baby—and dressed it exclusively in cool, independent brands that know your dog deserves better. Better materials, better design, better fits, better vibes.
We’re talking stylish dog leashes that could land your dog a modeling contract. Durable dog collars that say “yes, I’m an off-duty influencer but still camera-ready.” Dog jackets and coats that whisper “I brunch.” And officially licensed dog toys straight out of your fandom dreams. Marvel? That’s some chew-perhero energy. Disney? Bibbidi-bobbidi-squeak. TMNT? Cowabarka, baby.
All brought to you by the kind of folks who’d remortgage a house before skimping on their dog’s drip. And every order helps support rescue pups that deserve their own State of Happy. So yeah—your dog isn’t just living their best life. They are the moment. Fashion icon. Squeak slayer. Low-key philanthropist.
You in? Good. Let’s go make tails wag.
Delivering waggy wufs every time. Shop your State of Happy. Learn more
Let customers speak for us
from 58 reviewsI have a 9lb toy Aussiedoodle, ordered the size small and it's PERFECT for her! Can't wait for camping/hiking trips this summer, where I know she'll get tired and want a ride
My pup, Selah, is a pretty specific fit. Neck and chest are large, small waist (50% American staffordshire terrier, equal split on boxer, golden and lab mix). She's @70 lbs and ordered the 2XL and it fits unbelievably awesome. Aside from that, the style is fashionable sexy/sporty, just like her mom 🤩. I LOVE this jacket and how it fits, and I think Selah might actually love wearing it! 5 stars for quality, for, style and Exceptional customer service (thank you Rhylee!)
I got this as a present for my friend who loves TMNT, he absolutely LOVES IT! It's so simple to use and the size is perfect, you can adjust it according to your dogs size and there's a lot of room to make it smaller or larger. I got a large for a 70 pound doodle and it fit perfectly!
Looks very cute on my sister’s dog. Well done.
I am loving how cute this retro sweater is! It is well made and fits my pup perfectly. Highly recommend!
Love this sweater for my pup! It is a very soft material and seems very warm for cold weather months. She seems to really love it (it must be comfortable!) and it fits well.
I love the colors of this jacket and it looks adorable on my dog. It seems to fit her well and is easy to put on.
Benny loves hating on Malfoy almost as much as his sister (me) does. No bullies around here.
Got this for my boy named Bebop. This is perfect for turtle fans.
Love the checker design and color! Nice weight and grip, my maltipoo can’t move it.
Love the quality and print of my fave TMNT. Looks great on Leo!
Colorful and beautifu!!
I'm so impressed with the quality of this harness. The material feels sturdy, so glad I went with this design!
This toy is adorable and brings back childhood memories. My pup enjoys playing with it, and it.
Such a cute and fun toy! My dog plays with it all day. It's held up well so far, even with his rough play!
What customers think about the store
The store offers a variety of high-quality pet products praised for their durability, attractive designs and ease of use. Customers appreciate the efficient service, wide selection and reasonable prices, making it a great choice for pet owners.... The store offers a variety of high-quality pet products praised for their durability, attractive designs and ease of use. Customers appreciate the efficient service, wide selection and reasonable prices, making it a great choice for pet owners.
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