WONDERFULLY WAG-WORTHY

Apparel, Accessories & Pup-Pop Culture For Paws & People.

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WALK THIS WAY: Dogistry Style

Luxury dog harnesses designed for trendsetting pet parents—because every walk should turn heads and every sidewalk is a runway. Elevate your walks!

SHOP TRENDS

NOW BOARDING: Mr. Peanut's Pet Carriers

Safe, stylish, and built for adventure. Mr. Peanut’s travel carriers combine comfort and function, making every journey—near or far—a first-class experience for your pup!

EXPLORE CARRIERS

Gentle Control, Major Vibe for Everyday

Designed for safety, comfort, and a touch of everyday elegance, Major Darling’s Martingale Collars offer a secure fit with a mission to give back to rescue dogs.

SECURE YOUR STYLE

YOUR PUP'S HAPPINESS, DELIVERED

We get it—dogs are more than just our pets. Wuforia only has the best brands and wag-worthy goods for style, comfort, and function—so every leash, hoodie, and toy brings joy to your best friend.

WAG-WORTHY FINDS FOR PWLDs (PEOPLE WHO LOVE DOGS)


You’re here because you love dogs. Like, really love dogs. Cancel-plans-to-stare-at-them-while-they-sleep love. Proud parent of a photo album labeled “My Child” kind-of-love. We see you. You’re one of us now. Welcome to the State of Happy.

This isn’t your average pet aisle. It’s more like if fashion, function, and pop culture had a dog-loving baby—and dressed it exclusively in cool, independent brands that know your dog deserves better. Better materials, better design, better fits, better vibes.

We’re talking stylish dog leashes that could land your dog a modeling contract. Durable dog collars that say “yes, I’m an off-duty influencer but still camera-ready.Dog jackets and coats that whisper “I brunch.” And officially licensed dog toys straight out of your fandom dreams. Marvel? That’s some chew-perhero energy. Disney? Bibbidi-bobbidi-squeak. TMNT? Cowabarka, baby.

All brought to you by the kind of folks who’d remortgage a house before skimping on their dog’s drip. And every order helps support rescue pups that deserve their own State of Happy. So yeah—your dog isn’t just living their best life. They are the moment. Fashion icon. Squeak slayer. Low-key philanthropist.

You in? Good. Let’s go make tails wag.

Delivering waggy wufs every time. Shop your State of Happy. Learn more